Privacy Policy

An overview of data protection

General

The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Data collection on our website

Who is responsible for the data collection on this website?

The data collected on this website are processed by the website operator. The operator's contact details can be found in the website's required legal notice.

How do we collect your data?

Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.

Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.

Analytics and third-party tools

When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you below about how to exercise your options in this regard.

General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Notice concerning the party responsible for this website

The party responsible for processing data on this website is:

Hotel Madatsch KG
Trafoi Nr. 58
39029 Stilfs
Italien

Telephone: +39 0473 611767
Email: info@trafoi.it

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.

If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

Data collection on our website

Cookies

Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

These data will not be combined with data from other sources.

The basis for data processing is Art. 6 (1) (f) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Contact form

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)(a) DSGVO. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

vioma BOOKING - Online bookings and booking requests

Our website uses the booking technology vioma BOOKING, provided by vioma GmbH ("vioma"), Industriestraße 27, 77656 Offenburg, Germany.

If you make an online booking or a booking enquiry via our website, we require your e-mail address, your travel dates, the product booked and your title as well as first and last names for processing. In individual cases, your telephone number will also be requested in order to be able to contact you quickly, particularly in relation to unforeseeable circumstances that affect your booking.

For the calculation of the valid travel price, the dates of stay, the selected product, the number of persons travelling and whether the persons are adults or children are required. If you are travelling with children, the age of the children is also requested for the correct calculation of the travel price. Furthermore, we ask for the desired means of payment for the trip. If a prepayment is applicable for your travel parameters, you will be forwarded to a payment service provider for the secure processing of the prepayment after selecting the desired means of payment. Further information in the form is provided on a voluntary basis.

The processing of your data for the online booking and the online booking request is based on Art. 6 para. 1 lit. b GDPR and serves the fulfilment of a contract or the implementation of pre-contractual measures.

The data you transmit to us will remain with us until the purpose for storing the data no longer applies (e.g. after processing your request has been completed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Execution of a data processing agreement

In order to ensure data protection-compliant processing, we have concluded an order processing contract with vioma.

Registration on this website

You can register on our website in order to access additional functions offered here. The input data will only be used for the purpose of using the respective site or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject your registration.

To inform you about important changes such as those within the scope of our site or technical changes, we will use the email address specified during registration.

We will process the data provided during registration only based on your consent per Art. 6 (1)(a) DSGVO. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will continue to store the data collected during registration for as long as you remain registered on our website. Statutory retention periods remain unaffected.

Cookie consent

Our website uses the cookie consent technology of vioma GmbH to obtain your consent to the storage of certain cookies in your browser and to document this in accordance with data protection regulations. The provider of this technology is vioma GmbH ("vioma"), Industriestraße 27, 77656 Offenburg, Germany. When you enter our website, a vioma cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. This data will not be passed on to us.

Revocation of your consent

The consent you have given in the cookie consent dialogue to the storage of certain cookies, or the revocation of this consent, can be revoked at any time with effect for the future. If you would like to change your selection in the cookie consent dialogue, please click here. Once you have clicked on the link, the cookie consent dialogue will reappear and you can change your selection. Alternatively, you can ask us to delete it or delete the vioma consent cookie yourself in your browser. From this point on, we no longer process your data. The logging of your consent/non-consent is based on a legal obligation in accordance with § 76 Federal Data Protection Act (BDSG), Art. 6 para. 1 sentence 1 lit. c GDPR. Mandatory legal retention periods remain unaffected.

Conclusion of a contract on commissioned processing

In order to ensure data protection-compliant processing, we have concluded an order processing contract with vioma.

Analytics and advertising

Usage of external tracking services

This websites uses the following external tracking services:

• Google Ads, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, IE
• Google Analytics, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, IE
• Meta Pixel, Meta Platforms Ireland Ltd, Merrion Road, Dublin 4, D04 X2K5, IE
• IntelliAd Tracking, diva-e Products GmbH, St. Martin Str. 72, 81541 Muenchen, DE
• Google Tag Manager, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, IE
• ADDITIVE+ MC, ADDITIVE OHG , Industriezone 1/5 - Eurocenter, 39011 Lana (BZ), IT

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used and the origin of the user. This data may be summarised by Google in a profile that is assigned to the respective user or their end device.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The data processing by this analysis tool is based on your consent, Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.

IP anonymization

We have activated the IP anonymisation function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Demographic characteristics with Google Analytics

This website uses the "demographic characteristics" function of Google Analytics in order to be able to display suitable advertisements to website visitors within the Google advertising network. This allows reports to be generated that include statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item "Browser Plugin".

Google Analytics e-commerce tracking

This website uses the "e-commerce tracking" function of Google Analytics. With the help of e-commerce tracking, the website operator can analyse the purchasing behaviour of website visitors in order to improve his online marketing campaigns. Information such as orders placed, average order values, shipping costs and the time from viewing to purchasing a product is recorded. This data can be summarised by Google under a transaction ID, which is assigned to the respective user or their device.

Storage duration

Data stored by Google at user and event level that is linked to cookies, user identifiers (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) will be anonymised or deleted after 14 months. For details, please see the following link: https://support.google.com/analytics/answer/7667196?hl=en.

Conclusion of an order processing contract

We have concluded an order processing contract with Google and implement the requirements of the German data protection authorities when using Google Analytics.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.

The use of Google Tag Manager is based on your consent Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.

Google Ads with conversion tracking

We have integrated Google Ads on this website. The company operating the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The purpose of Google Ads is to promote our website by displaying advertisements relevant to your interests on the websites of third-party companies and in the search engine results of the Google search engine.

If you reach our website via a Google ad, a so-called conversion cookie is stored on your IT system by Google. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping cart from an online store system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a user who has reached our website via an AdWords ad has generated sales, i.e. completed or canceled a purchase.

The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via Ads ads, i.e. to determine the success or failure of the respective Ads ad and to optimize our Ads ads for the future. Neither our company nor other Google Ads advertisers receive information from Google that could be used to identify you.

The conversion cookie is used to store personal information, such as the web pages you have visited. Each time you visit our website, personal data, including the IP address of the Internet connection you are using, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

These processing operations are only carried out if express consent is given in accordance with Art. 6 para. 1 lit. a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may also be transferred without further guarantees or additional measures.

You can view Google Ads' privacy policy and further information at: https://policies.google.com/privacy.

Further information on the use of your personal data by Google can be found on Google's “Privacy and Terms of Use” page at https://business.safety.google/privacy/

Meta Pixel

To measure conversion rates, this website uses the visitor activity pixel of Meta. The provider of this service is Meta Platforms Ireland Ltd, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Meta’s statement the collected data will be transferred to the USA and other third-party countries too.

This tool allows the tracking of page visitors after they have been linked to the website of the provider after clicking on a Meta ad. This makes it possible to analyze the effectiveness of Meta ads for statistical and market research purposes and to optimize future advertising campaigns.

For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at any conclusions as to the identity of users. However, Meta archives the information and processes it, so that it is possible to make a connection to the respective user profile on Facebook or Instagram and Meta is in a position to use the data for its own promotional purposes in compliance with the Meta Data Usage Policy. This enables Meta to display ads on Facebook or Instagram and other advertising channels. We as the operator of this website have no control over the use of such data.

The use of these services occurs on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Ltd, Merrion Road, Dublin 4, D04 X2K5, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Meta. The processing by Meta that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us have been jointly set out in a joint processing agreement. The wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing the privacy information when using the Meta tool and for the privacy-secure implementation of the tool on our website. Meta is responsible for the data security of Meta products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram directly with Meta. If you assert the data subject rights with us, we are obliged to forward them to Meta.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

In Meta’s Data Privacy Policies, you will find additional information about the protection of your privacy at: https://www.facebook.com/about/privacy/.

You also have the option to deactivate the remarketing function “Custom Audiences” in the ad settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you first have to log into Facebook.

If you do not have a Facebook or Instagram account, you can deactivate any user-based advertising by Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/4452.

vioma TAO

This website uses the functions of the web analysis service vioma TAO. The provider of vioma TAO is vioma GmbH ("vioma"), Industriestr. 27, 77656 Offenburg, Germany.

vioma TAO uses so-called "cookies". These are text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is transmitted to a vioma server in Germany and stored there.

Purpose of processing and type of data processed

The purpose of the component is the analysis of visitor flows on the operator's website. vioma TAO uses the collected data and information, among other things, to evaluate the use of the website in order to compile online reports, which show the activities on the website, and to provide other services related to the use of the website.

In the course of this technical process, vioma obtains knowledge of personal data, such as the IP address of the person concerned, which vioma uses, among other things, to trace the origin of visitors and clicks. By using cookies, personal information, such as the time of access, the location from which access originated, and the frequency of visits to the website by the person concerned, is stored. Each time the internet pages are visited, this personal data, including the IP address of the internet connection used by the person concerned, is transmitted to vioma in Germany. This personal data is stored by vioma.

Transfer to third parties

vioma does not pass on this personal data collected via this technical process to third parties.

Storage

The storage of vioma TAO cookies and the use of this analysis tool are based on EU GDPR Art. 6 (1) lit. f. The website operator has a legitimate interest in the analysis of user behavior in order to optimize both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively based on EU GDPR Art. 6 (1) lit. f. Consent can be revoked at any time.

Storage period

We process the data as long as necessary for the respective purpose. Inasmuch as legal obligations to retain data exist - e.g. in commercial or tax law - the personal data concerned will be stored for the duration of the obligation to retain data. After expiry of the obligation to retain data, we will check whether there is any further need for processing. If a necessity no longer exists, the data will be deleted.

What rights do you have regarding your data?

Of course, you can request information about the data stored by us about your person at any time and, in the event that it is no longer necessary, you can demand that the data be deleted or processing be restricted (see below).

Objection

You can prevent the setting of cookies by TAO, at any time by means of an appropriate setting of the internet browser used. Such a browser setting would prevent vioma from setting a cookie on the information technology system of the person concerned. Furthermore, a cookie already set by vioma can be deleted at any time via the browser or other software programs.

More information about the handling of user data at vioma can be found in this privacy policy.

ADDITIVE+ MC

This website uses ADDITIVE+ MC from ADDITIVE OHG, Industriezone 1/5 - Eurocenter, I - 39011 Lana (BZ), privacy@additive.eu.

The storage of cookies serves to associate the visitor's session and any actions taken by the visitor with the corresponding source of access (ex. advertising). Furthermore, the information in the cookies serve to recognize the visitor on future visits. This allows a better evaluation of ongoing advertising measures.

You can prevent the collection of your data by ADDITIVE+ MC by clicking on the following link: Opt Out.

Your rights

Information, deletion and correction

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, the right to correction or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at any time at the address given in the imprint. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of erasure.

If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request restriction of the processing of your personal data instead of erasure.
If you have lodged an objection pursuant to Art. 21 para 1 GDPR, a balancing of your and our interests must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to demand the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may – apart from being stored – only be processed with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke the consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation

Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21 PARA1 GDPR).

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ARTICLE 21 PARA 2 GDPR).

Right of appeal to the competent supervisory authority

In the event of breaches of the GDPR, data subjects have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged breach. The right of appeal is without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done insofar as it is technically feasible.